June 20th, 2020
After watching 10 hours of footage, interviews, and analysis on the greatness of Michael Jordan - there's one thing that I can't stop thinking about.

Michael Jordan's greatest achievement was his ability to always be present.


“Michael’s gift was not that he could jump high, run fast or shoot a basketball. His gift was that he was completely present, and that was the separator.”

Watch that video and the accompanying interview commentary in the tweet above - even while the whole world was watching (and competing in the highest levels of sport) he was able to enjoy himself, be present, and stay focused.

That's what made him so great.

June 19th, 2020
du jour - adjective - (of food in a restaurant) available and being served on this day.

Twitter is full of outrage and we should all log out for a while.

I'm not talking specifically about BLM, or Trump, or 'Call Her Daddy'.

I'm talking about the outrage du jour - every hour we are served up a new controversy on a silver platter.

This celebrity said that, Donald Trump said this, this cop did that, and this VC said this.

All it is is he-said-she-said.

And we are the suckers.

Politicians, media & tech companies are laughing all the way to the bank.

While we sit here and argue worthless semantics, the media and tech companies are heads down, figuring out how they can find more outrage du jour to feed our already fat bellies.

We are sitting around the table at the restaurant with crumbs on our shirts and food all over our face, being rude to the waiter, and leaving no tip.

We are sitting around the table chatting about the latest Donald Trump tweet - and believing we are sophisticated because it's about politics.

"Exquisite! The outrage du jour tastes especially good today, doesn't it Karen? Have a like! Hell, this is so good, have a retweet!"

This hits in every single industry. In education, sports, music, and even startups, for example:


^^ a tweet designed to spark outrage, about a completely mundane topic (email software)

I have two things to say about this:

  1. Cancel culture will only continue to get way worse - this will cause political and economic meltdown over the next 10-20 years.
  2. We must actively discipline ourselves to ignore this outrage every single day.

I don't have an answer on how to fix this, but the only way for me to deal with it is to ignore it and focus on productive things.

Read books, research papers, hang out with friends, play sports, run, write, speak, create, draw, build companies, build wealth, and meditate.

My point is that we cannot not solve this problem by uninstalling Instagram or putting our phones in the other room.

For me, staying off social media is really hard. It feels like I go through cycles of addiction to social media and news, and I have to consciously pull myself out of it.

And it's still not enough.

Consuming this outrage du jour makes us feel good, in the moment. How can we stop ourselves from hearing the juicy gossip or the tea?

We all succumb to this level sometimes, and that's OK, we are not perfect - but there's one thing I know for sure - unhealthy portions of outrage du jour over many years will make us unhappy, unsuccessful, and uninteresting people.

Because it's nothing more than a distraction.
June 18th, 2020
When I was in 4th grade, I played Little League.

Baseball was my favorite sport - but I was horrible at it.

I was unathletic, weak, and scared of the ball. When I went to the plate, I wouldn't even swing - I would just pray that I would get walked.

If I remember correctly, Little League has a thing called Mandatory Play - which prevents kids like me from getting benched all game.

Within these rules, I only got to bat once per game, rather than 4-5 times like other players. As far as defense, I was benched most innings, too.

My coach at the time was very competitive, so it was in his best interest to prevent me from playing as much as possible - and rightly so, I sucked.

But, how could I get better if I could never play?

This is where my dad comes in.

He started taking me to the batting cages after work/school, and we practiced a lot on my game.

He taught me how to actually hit the ball. We worked on fundamentals. He showed me how to not be scared of the ball.

After months, I actually started to get better!

But still, my coach wouldn't play me.

Even though I was getting better, I wasn't getting enough exposure in real games to improve.

But then, all of a sudden, towards the end of the season, I started getting more at-bats - the coach started putting me in.

I didn't know this until years later, but apparently my dad actually confronted the coach about it, and behind the scenes got in his face about it. He had to do this every game until the coach finally relented.

When I got more playing time, I started to gain confidence. I still wasn't getting hits, but I started making solid contact with the ball.

In the last game of the season, in my last at-bat, I got a huge hit into right field. My first hit of the season. Everyone was going crazy - the parents, my teammates, and especially the coach.

After this game, we went to the playoffs. In the playoffs, there was no mandatory play rules, and players could be benched for 100% of the game.

But the coach put me in the regular lineup - and benched other players!

He must have known something... During those playoffs, I batted .600, and that was against some of the best pitchers in Little League.


I think about this story a lot. 

Most notably, because of the bravery of my dad - to be able to go up to the coach and force him to play me. I'm not sure if all dads would do that.

Maybe some dads would just complain about the coach not playing me, and how that was unfair. 

But no, my dad decided to do something about it. He worked his ass off to get off work early, take me to the batting cages every day, to work with me to build the skills I needed, and then he did what he needed behind the scenes to get me in the game.

This not only was the right thing to do, but it showed me that you can get what you want through action, hard work, and proving yourself, the right way.

When I'm a dad, I hope to remember this story.

I hope to remember that these things will change a child's life.
June 17th, 2020
When Lambda School had their little fiasco, part of me believed this happened because people didn't like the founder on a personal level.

Why? Because his Twitter timeline made his coding bootcamp seem like the second coming of Christ. This definitely got under some people's skin. 

I have a hunch that the people who wrote those Lambda School hit-pieces really just had a bone to pick with the founder.

Back when this was going down, I was chatting with some other founders about this and wanted to prove my point (that he had it coming) -  but they had a better point, which was something along the lines of:

"To change an industry you kind of have to be 'that guy'. As founders we know what it's like - how hard it is to run a company, and command an ambitious vision like this. To criticize him for this makes us just as bad as a gossip rag or a Twitter troll."

This hit me like a ton of bricks.

I was contributing to cancel culture, just because I didn't like the way this dude went about his business.

Why should I give a fuck about some dude I don't know? Letting them live rent-free in my head.. He has no idea who I am.

It's none of my business, and it's not worth my time to even think about.

Most of us have people we don't like - that person who bothers you at work, that politician who pisses you off, etc.

If you don't like someone - that means that you probably actually care about them, or you care about what they think of you.

If you didn't care about them, then you would be indifferent, and their actions and words wouldn't even cross your mind or trigger you.

So, likely, I actually care about Austen. He's building a great company. Maybe it's some jealousy on my end. 

I think a lot of people were jealous of his success and how great of a marketer he is, which is actually what caused that whole fiasco.

But to build a great company - one that changes the world - there will be controversies and scandals.

To be a founder of a company that changes the world, you really have to be 'that guy'.
June 16th, 2020
I was chatting with an indie maker friend today about how we are scared to make changes to our products because of potential reactions of people on the Internet.

Paywall a free feature? Charge more money? Make a living?

Or even, just putting yourself out there - promoting yourself, using your real name, and selling yourself - when you do this there will be haters.

And the more successful you are, the more haters there will be, and the more hate you will get.

By no means do I have a lot of haters, but I have had some.

Here's a few that come to mind.

Someone mildly threatening me over email about how they could take away my sponsors

Reddit DMs

This guy couldn't handle my 24 hour startup - after this his crypto company made the news because it was hacked and $40k was stolen (karma's a bitch)

There's a lot more out there, but I'm too tired to find them and should go to bed.

It's funny how the haters stand out so much more than all of the people that have said nice things.

It's ironic, I'm writing a blog post about the haters. Hate is very powerful.

But the point of this post is to show that if you're doing anything, there will be haters.

And more importantly, if you're getting haters, it's a really good sign.
June 15th, 2020
What's the ideal me?

I always strive to be a better person - and I'll always have an image in my head of the person I want to be.

A better friend. A better partner. Work out more. Work harder. Read more. Travel more. Etc.

I work at these things every day.

But do I REALLY know exactly what this ideal is?

I came across this video and have been thinking about this all day.

I will actually write this ideal down, so I can truly clarify it. I will look at it often, with emotion.

I'll also write down the things that I don't want to see myself do again - the bad habits, impulses, etc.

It doesn't have to be 100% clear right away, but I can start to get clarity on it through writing and manifesting it.

At the end of that video, there's a bit where he shows his own ideal (in video form) and it's really worth watching.

I'm going to write down my ideal right now. 

Here it is:


It's not about career goals, or business goals, it's who I want to be as a person, at a very deep level.
June 14th, 2020
Right when the first protests and riots were happening (maybe 10 days ago), I found myself glued to the TV, glued to Instagram, and glued to Twitter.

Checking and refreshing for the latest news-bites and feelings of "what is happening in our world right now" but also, "I can't look away".

A few days passed and I kept doing the same thing - wanting more "news" and more drama. 

But, nothing was really changing - just more of the same, regurgitated news and social media.

But I wanted more. I felt gross.

I decided it was time to take a break from social media. 

I logged out of Twitter, Instagram, and YouTube.

I go on those sites and never feel fulfilled. I feel animosity and judgment towards the people in my feeds. I don't enjoy it, yet I keep going back.

I'm tired of watching TikToks, seeing Instagram posts with cringey taglines, or 140 characters of false wisdom.

I decided I want to read more. I want to be a "reader".

I want to read classic fiction from 1920, not quasi-intellectual motivational tweets from 2020.

I want to think more about the meaning of life from philosophers centuries ago, not from Joe Shmoe Motivational YouTuber.


I went to the bookstore the next day.

I picked up Brave New World by Aldous Huxley - a classic novel.

I read it in 3 days.

This was the first real physical book I finished in years. I've listened to lots of audiobooks, some Kindle reads, but this was the first physical book I read cover to cover in as long as I can remember (fucking sad, right!?).

I got "lost" in this book. It took me to a new world, a fantasy "dystopian" world that was so interesting to be in.

I forgot that books can do this.

No other medium can do this. TikTok definitely can't.


I'm vowing to read more.

It's not about reading the "classics" or the best self-help books.

Reading is about introspection, finding yourself, and it is a form of meditation. It doesn't matter what you read, just that you're reading something, consistently.

After finishing Brave New World I went back to the bookstore, but this time I spent almost an hour there, looking for a book.

I didn't go online for recommendations and I didn't care to look at Amazon reviews.

I just picked books off the shelf until I found one that looked cool. It's called "The Dog Stars".

Now I'm almost done with that one.


How much time did you spend on social media today? 30 minutes?

Imagine if you spent that time reading? 

If you did read a book for 30 minutes a day for the rest of your life, you could read 1,000 books in your lifetime. Imagine that!

I know we are all busy, but 30 minutes is doable.

On the subway? In a cab? Eating breakfast? Driving to work? Let's fill the time with books, not checking our phones.

Books are amazing. More to come.
June 13th, 2020
Missed a day of writing, so I will be supporting Guilherme from Brazil.

I met him in Thailand and this guy is impressive. Super talented developer and maker.

Plus, this extension he just released is easily worth $10, such a cool idea and definitely useful if you do any web developlent.

I hope he keeps releasing useful developer tools. He can build a huge business off of this.

If you want to support him as well, check out his Chrome extension, it's easily worth the money.

June 12th, 2020
One thing that I always think about is how most startups eventually become "classic" companies solving "classic" problems.

For example, Netflix.

Netflix is really just a premium cable channel, like HBO.

While Netflix obviously revolutionized on-demand content, nowadays most "mainstream" people consume Netflix through their smart TV - which isn't really much different than how we've been watching TV for decades.

And the value in Netflix is more and more its content, the premium shows like "Stranger Things" - which is really the same thing that HBO has been doing for years.

There are more examples too:

  • Square is really just a bank.
  • Uber is just taxis with an app
  • Twitter, FB, YouTube, TikTok are all just (far more engaging) media companies. They are like cable in the 50's and 60's.
  • Airbnb is just a booking engine, like Expedia

Often, startups will start with some "revolutionary" idea, leverage technology, and then eventually adopt a really common business model over the life of the company.

This makes me think about a couple things:

  • The best business models have been around for decades, if not centuries (food, sex, status, fitness, travel, health, etc)
  • You just need to solve "classic problems" in a new way / better way to be a startup
  • A startups value is its ability to capture and take over existing markets eventually
  • In order to get "really big", all startup companies will have to eventually adjust their business models/audience to be more traditional and mainstream
June 10th, 2020
I think a lot about age.

I'm 29.

Often, I'll see someone who has become rather successful at 24 years old (an example).

Or at least, more "successful" than me (in my eyes).

I wonder how it is they got to that level faster than I could?

Did they learn quicker? Did they start earlier? Are they smarter? Worked harder? Did they know what they wanted earlier in life? Did they have better mentors? Did they have some sort of advantage? Luck?

Ok, let's get the cliches out of the way: "comparison is the thief of joy", yada yadda...

Many people I know go through life (and jobs) with some level of expectation of success and improvement. We all graduate high school at the same time. We all graduate college at the same time. Then become doctors, lawyers based on the timetable that society has decided - or traditional workplaces promote us at a predictable rate (manager, director, etc).

But for entrepreneurs, artists, writers, politicians - most of those "expectations" go out the window.

Through this crazy thing called the internet, I know of 16-year-olds who are building profitable businesses, 19-year-old YouTubers with millions of followers, etc.

I think as we get older we start to notice age more.

I remember as a kid when I used to watch professional sports on TV and my dad would always comment: "What! This guy was born in 1980! I can't believe that!!".

I'm starting to become that guy. One of my favorite artists is Travis Scott. I looked up his age the other day, and what!? This guy is actually younger than me? It feels so strange to look up to someone for years who's been younger than me?

It's funny, though, because I've also experienced the opposite of this.

When I was 19, I worked at the Apple Store. I got promoted quickly and was able to go to this all-expenses-paid trip with other Apple Store employees across the country who also just got the same promotion.

I was the youngest person there, by at least two years, with many people in the training likely at least 24 years old.

Since everyone was strangers and living in a hotel with $100 per-diems - we quickly started to make friends.

When we went out to dinner, they found out I was 19, and everything changed.

The group I made friends with started forming a clique, and started ganging up on me. They emailed Apple corporate relations and got my rental car revoked - because of some fine print of the contract that I was too young to have a rental car.

They got my rental car revoked because they wanted it for themselves, and when they got the car, they threw my shit all over the parking lot.

It really hurt my feelings.

That training was three weeks long - and all I wanted was for it to be over.

I remember getting back from the training, and hanging out with my "real" friends - wow that was such a relief.

All the resentment and angst I had was gone in a second, remembering that we get to choose our friends - and I would never surround myself with people that judged me because of my age.

And it's funny - because one of my best friends at the time was 24. But he's a great dude, and my age or his age didn't matter for our friendship. 

Age doesn't matter. Everyone has a journey. 

I've been early to some things, and I've been late to others. I will assume the same in others.
June 9th, 2020
After 10+ years of trying to get it, I'm now the proud owner of patwalls.com!

No more patwalls.co.

A few more changes:

  • I've migrated my old blog (patwalls.co) to this blog, with all my old blog posts, like this one.
  • This daily journal will become my main blog.
  • I will probably switch things up a bit to separate "daily" posts with more long-form posts.

Thanks for reading the blog, as always!
June 8th, 2020
It's been about six months ago since I decided to quit drinking alcohol.

Since then, I've had 3 drinks:

  • A beer after my half-marathon
  • A beer after my marathon
  • A shot that my friend forcefully made me drink after my marathon

But other than that, I stopped drinking. I don't have a beer at dinner anymore, usually just a Diet Coke.

What sparked me to quit was this video.

It's awesome - that video seems to have motivated some others, too:

YouTube comment

If anyone is out there reading this, here is why I did it:

  • I'm tired of using alcohol as a social crutch: Why do I need to get drunk to "go out", meet women, socialize, or otherwise have a good time?
  • Society has made us feel that we need to drink to celebrate, have a good time, have sex, etc.
  • Drinking gives me hangovers, which sometimes give me really, really bad anxiety (that's a post for another day)

I don't really have much to say about quitting drinking. Not drinking alcohol just feels normal now.

I will be honest, I didn't have that many temptations. We've been in a pandemic, and I haven't done much social things in the last few months.

Next month, I'm headed to New York City to live there for a couple months. NYC is a city that thrives on alcohol and nightlife. 

Will I drink there? Probably.

But it's actually a goal of mine to "go out" and not drink, and be open with the fact that I don't drink, or just have it feel "normal".

Mostly, I just want to see if I can have fun without alcohol - meet people, talk to girls, go to parties, all without alcohol. I don't think I've ever done it before!

More to come on this.
June 7th, 2020
A few days ago I wrote the post A Lot About A Little.

I had a friend write a response to it, which has seemed to also have done well on Hacker News.

Some more thoughts…

A few years ago, I took a personality test, and landed on Virtuoso.

It makes perfect sense - a virtuoso starts many things, likes to get their hands dirty, jumps from project to project, and are often mechanics and engineers.

Virtuosos are really uncommon - apparently only making up only 5% of the population.

Growing up, and compared to my colleagues and friends, I’ve always been different. My friends would often comment (and still do) how weird it is that I try so many things, or how comfortable I am spending time by myself.

It wasn't until after I took this personality test that a lot of things clicked for me.

I started to embrace my "differences" more - and turned to the internet and found communities of other “virtuosos”. I found a lot of people like me condensed into communities like Twitter, WIP, digital nomads, etc. (that's one beauty of the internet)

I take pride in being a virtuoso - it has given me identity and confidence about my unusual path that I’m taking.

In my post “A Lot About A Little” - I didn’t mean to say that we shouldn’t start and try new things - it’s just something that I (personally) want to be more mindful of.

Although I embrace my personality and will always be true to myself, there are a couple things we (virtuosos) need to weary of:

  1. Starting new things as an escape
  2. Being a "master of none"

Starting new things as an escape

Starting new things and learning new skills is the beauty of life.

But there is a caveat - starting new things is often an escape from something "old and boring" in our current lives.

It can be an escape from relationships. It can be an escape from commitment. It can be an escape from career. It can be an escape from family.

In other words, be careful that you’re not starting something because you’re running away from something else.

Six years ago, I broke up with my long-term girlfriend. Looking back, part of the reason I broke up with her is that I was so excited about starting some new things in my life. I justified the heartache of the breakup with the "rush" of starting anew.

It was the time where I was switching my career to coding. I was so excited about this new career and starting something new, that I put all of my identity and happiness into it.

Although learning how to code and changing my career was a great decision, looking back, this sacrifice I made in my personal and family life was immature and it makes me cringe.

But, of course:

If you don't look back on your past self and cringe, then you didn't grow as a person.

When starting new things, make sure you are doing them for the right reasons, and understand the inevitable sacrifice that comes with them.

Being a "master of none"

Starting new things feels good. We feel accomplished.

But it’s important to look at all of the things you have started. Do you really, honestly, know much about those things?

I would argue no. You haven’t spent enough time on them. You haven’t been in the trenches, working on it and thinking about it 80 hours per week for 10+ years. 

If you think you know “a lot about a lot”, then you might be subject to the Dunning-Kruger effect - where you actually don’t know “a lot” about anything, but you don’t even know it!

A little about a lot

Here’s where I know “a little about a lot”:

  • Economics (majored in college)
  • Accounting (was a career for a couple years)
  • Coding (software engineer for 2 years)
  • Writing (I write daily)
  • Making music (was in a band in high school)
  • Running (ran 3 marathons)

My argument is not that these things haven’t made my life richer, or contributed to a greater overall result, but I actually know NOTHING about these things, and that's the beauty.

I actively spend a lot of time on some of these things, and I do love some of these things, like writing and running - and I won't stop learning new things too.

A lot about a little

Here’s where I'd like to know “a lot about a little”:

  • Starting and building businesses (Failed at 6+, done it for 5+ years)

Building businesses is where I’ve spent the most time on over the past 10 years.

When I first got into entrepreneurship (first 1-2 years), I thought I knew it all. I had confidence - I watched the YC videos, read the business books, and renowned blog posts.

Looking back, I was damn stupid and overconfident!

It was only until I got 3-5 years in (and 15,000+ hours later) where I’ve started to realize that I actually know nothing. The deeper I go, the more I realize this.

Most importantly, it’s humbling. If I never reached this point, then maybe I'd still think I knew a lot about running, or writing, etc. (overconfidence)

As far as entrepreneurship, I think I’m somewhere in the middle of the x-axis of the Dunning-Kruger graph.

Now that I have some self-awareness about what I don’t know, I realize how superficial my knowledge is about pretty much anything.

Nowadays, some people ask me for advice about starting a business. When I get on the phone with them and hear about their idea or their approach, I'm reminded of myself when I started my first business: blind with confidence, stubborn, and likely to make the same mistakes most entrepreneurs make on their first go-around.

It is the Dunning-Kruger effect in action - they haven’t worked enough at it to even know what they don’t know. It doesn’t matter the advice I give, or the blog posts that they read - the only way to realize you don’t know what you don’t know is to put in thousands of hours into something and finally have that feeling -  that you don’t know what you don’t know.

Most people never experience this, hence why we see the endless Facebook and Reddit threads of people that spouting their ideas and who truly believe they know what they are talking about, usually about politics. Likely, these people didn’t spend years as a politician or historian. 

They are also likely the victim of starting too many things, having their hand in too many cookie jars, and the Dunning-Kruger effect.

Hell, this blog post is the same issue! I don’t know much about human psychology, I just watched a couple YouTube videos on Dunning-Kruger ;) 

But that’s OK, this is just a journal and I just my ideas for the day - 99% chance I’m wrong about all of this.

"I'm so great" - The Dunning-Kruger effect
June 6th, 2020
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June 5th, 2020
I made a big mistake over the past few days.

The details aren't important, but in essence, I made my business perform financially better, at a really big cost.

Money was coming in more than ever and it felt amazing.

But it was actually caused by a bug and it was my fault.

Once I fixed it, things seem like they've gone back to "normal" (aka less money).

Once I realized my mistake I felt like shit. I became depressed. The high I was riding for a few days now feels like cold, hard reality.

A day later, I still feel like shit.

Again and again, I associate my own happiness with the success of my businesses...

But writing helps.

It just goes to show - money is never as easy as it seems. If it seems too good to be true, it probably is.

I won't let this get me down - the only thing I can do is keep working hard and pushing the business forward.

See it as a lesson:

  • be more careful and test things that you implement
  • when something seems too good to be true, look closer, and investigate
June 4th, 2020
I just was reminded of a personal story about how police are so different in America vs. other countries.

This story is going to sound like the ultimate white privilege - that's not my intention. It's just a story about how the police system in America is different.


When I was 19 years old, I went to Germany for Oktoberfest.

I have German friends that live there - and they showed me how to drink like a true German - our goal was to drink as many Maß's as possible and get super drunk.

After the festivities, we took the train back to my friend's town - most of us passed out on the train.

When we got back there was a half-mile walk back to my friend's place. When I got off the train and started walking, I saw a German cop.

Instinctually, I got scared that I would get caught for underage drinking. Realizing I'm actually in Germany, I realized I wasn't breaking the law.

My friends and I were laughing and stumbling around and were clearly drunk to anyone who was sober.

The cop yelled at us in German.

My friends laughed and called the cop over to us.

I had no idea what was going on.

The cop pulled out a breathalyzer. I freaked out.

My German friend yelled, "We're going to see who is the drunkest!"

The cop proceeded to breathalyze all of us.

We all laughed as the cop breathalyzed us and showed us the numbers.

Then, we just walked away and went home.

I'll always remember this story.


Flashback to when I was 16 years old, when I was busted for underage drinking.

I came from a small town with lots of cops, and no crime (aka cops get bored).

My friends and I were doing normal teenage things - sneaking out of our house and drinking beer.

We were drinking in some parking lot and the cops got called on us.

When the cops arrived, they handcuffed me on the back of the car.

They handcuffed all my friends too.

They made me blow into a breathalyzer, and I blew a .02 - which is the equivalent of drinking half of a beer.

Multiple more cops arrived on the scene.

They searched my car and tore the thing apart, looking for drugs or anything they could.

They booked me and my friends with multiple underage drinking charges.

Their goal was to intimidate us. Their goal was to do anything in their legal ability to get someone arrested.

It felt as though their assumption is you're committing a horrible crime and it's your job to convince them you're not. That's why we feel uncomfortable when we see a cop driving behind us.

Based on all the protests and black people speaking out, it sounds like you can multiply this feeling by 10x if you're black.

I was committing a crime, and I deserved my treatment, but if black people feel this way with every encounter with police in their life, then I can understand why they are so desperate for change.

This is just my story about American cops vs. German cops.
June 3rd, 2020
Every single day I have to forcefully resist myself from starting new things.

For example, this weekend I thought I would become a music producer, downloaded Ableton, and starting following YouTube tutorials.

That lasted about 45 minutes.

My whole life has consisted of trying new things, whether it was my career, hobbies, new diets, hairstyles, etc.

But I'm getting better.

I think I know now, that if I keep trying new things every year, my life will be shallow. I will know a little about a lot.

I want to know a lot about a little.

Why? I think it would lead to more happiness, more stability, and more success in our lives.

But it's never that easy.

One issue I've always had with "a lot about a little" is that I'm scared to have an identity or a "thing" that I'll have to live with forever.

For example, when we think of Tiger Woods, we think "golfer" - that's his "thing".

What's my "thing"?

I like to think of myself as a multi-faceted individual - I have many interests, hobbies, and professions. But so does Tiger Woods!! We just think of him as a golfer though.

I wish we didn't have to be known for one "thing" - why can't we be known for all the things?

I think that is some sort of fallacy (Wikipedia?).

Because likely, everyone already sees me as one "thing" - I'm not sure what that "thing" is because it's not even in my control (what others think of me). Maybe it's "dude with bad posture in coffee shop" or "John's random friend"...

Back to the topic though - when do we accept that we can only be great at one thing?

I don't know if I've accepted it yet, or if I ever will. I don't think I have that kind of conviction.

And I doubt I'm the only one that feels this way. If everyone knew their one "thing" - this world would be a much different place.

As Rust Cohle says:

Life is barely long enough to get good at one thing. Just gotta be careful about what you get good at.
June 2nd, 2020
I don't have much to say today.

I stand 100% for the protests and even some of the rioting - they are essential to making change happen.

One thing I can't stand though is the virtue signaling/posturing happening on social media right now.

Posting a black square on Instagram will not change anything (other than a few hits of adrenaline when you get those "like" notifications).

To make change, build habits. Protest. Help. Donate. Contribute.

And most importantly, when you do these things, don't post it on the 'Gram - it's so obvious.

Inspired by this video
June 1st, 2020
Getting behind a day on writing.

Donating to Campaign Zero - #blacklivesmatter

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May 31st, 2020
(This is an excerpt of a monthly email I send - a monthly review/retro of how we did for May 2020. I send this to stakeholders, friends & colleagues to keep you updated, and also so I can stay accountable!)

May 2020

I took 10 days off this month.

I’m not totally sure what happened, but I think it was burnout. I was stressed, unmotivated, and had an overall feeling of indifference.

These 10 days off were the best thing I could have done, and I’m so happy I did it - it gave me time to think, reflect, and recharge.

But most importantly it gave me insights into a huge mistake I’m making. The mistake: I’m not focusing on the business opportunity that is clearly working - Starter Story.

Years ago (before Starter Story), my dream was to build a SaaS business - which is what attracted me to building this new product Pigeon over the last year.

But the writing is on the wall - Starter Story is the better business. I’ve realized it’s where I need to put all of my energy. Over the last year, I’ve been splitting my time across both projects, putting crazy hard work into Pigeon and seeing menial results, and putting in less mindshare into Starter Story yet seeing really great results!

Over the past months we have been testing out some more monetization at Starter Story, and I’m excited to say that we generated nearly $6,000 additional gross revenue in May through premium content + testing some minor tweaks to the site. Big thanks to the team for all their hard work to make this happen!

I got wind of these numbers during my 10 days off, and it got me thinking even more. Starter Story is such a huge opportunity with so much more room to grow and become a bigger business.

But it’s been tough / taken me some time to actualize this. I often saw Starter Story as my own “starter” business and thought it would lead me to some bigger opportunity… but in reality Starter Story is the greatest opportunity! I just need to look at it that way.

Here’s a theory I’ve been developing: Starting a business is not about “you”. In the beginning, it often is about “you”, because you want freedom, money, and status - but that eventually wears off and then you’re building and growing a real business - in which long-term success has little to do with “you”.

It shouldn't be about building the business idea around what I want, it’s about building the business that the market wants. I don’t think it’s wrong or bad to build a business you want, but my theory is that the duty of the entrepreneur to have a firm vision but be flexible and compromising in the implementation of that vision.

My vision has always been to inspire entrepreneurs and help them run and grow their businesses. Time to focus on the most efficient ways of doing that.

In other words, I wasn’t being self-aware. I became too hard-headed and attached to the idea of building an app/SaaS because it’s what I wanted to do. But it’s not about me!

So, for the foreseeable future, we’ll be putting all of our energies into Starter Story and I’m really excited about the future! Starter Story is only going to grow faster now!!

May Numbers

- Monthly revenue (accrual): $9,145 (+0%)
- Traffic: 559K pageviews (-20%)
- Content published: 93 (-11%)
- Net new email subscribers: 1,744 (+86.32%)

Plan / Goals for June

In June, we will focus on content - delivering more higher quality and diverse content for entrepreneurs and small businesses.

We are trying to figure out more about what readers want - and one of those things is definitely “business ideas”. We believe readers really want content that helps them find a business idea - we’ve been experimenting with articles like this (performed very well).

So this month we will continue to experiment with more content and projects around “business ideas” - such as (1) research-focused articles “this new industry trend is about to explode” (2) small business idea database “find your next idea” and (3) business idea how-to guides - all with lots of data and a more analytical approach than other publications.

With my newfound time & energy, I’ll also be writing a lot more and contributing to this growth in content too! 

Our other big goal is focusing more on email marketing, mainly (1) higher quality newsletters (2) collecting more emails (3) nurturing sequences (4) targeted/personalized emails and trigger-based emails and (5) sending limited-time offers to buy the subscription.


1. Pieces of content published: 150
2. Email collection rate: 10%
3. Subscription impressions: 20%
4. New customers: 2% (as % of subscription impressions)

Thanks for reading!