AB Test: Testimonials At Checkout
July 23rd, 2020
Hypothesis:

Showing testimonials from users at checkout will increase conversion rate.

Here's the difference:

No testimonials.
With testimonials.

Results:

  • No testimonials: 0.875% conversion rate
  • With testimonials: 0.995% conversion rate

Statistical significance?

The test is not statistically significant, but it does perform better, and I think the testimonials are better anyways. The testimonials themselves need some work so that may improve things a bit.