Over the next few weeks, I’ll be writing a bit about SEO. Mostly, to help me think better about the course I’m working on.
I’m still going through each email I’ve received (over 200!) about the course and sending a personalized reply.
Two people have doubted my approach or said this wouldn’t work for them. This gives me a bit of self-doubt, but it’s also motivating me to work and think harder about how I can make the best course possible.
Anyways... it’s helpful to write more about it...
I have no secrets about SEO. I just have a framework for moving quickly and dominating it.
As a small or bootstrapped business, SEO is the most important channel because it’s free traffic, or more importantly, free money.
But on the flip side, the hardest thing about SEO is lack of time/bandwidth.
Writing a great article takes 8+ hours. I might be able to use sheer willpower to do that a few times, but it’s never going to be scalable.
So, you might get stuck in this scenario:
You vow to “do SEO”
Set up an elaborate plan
Work hard on a couple of articles
Not much results...
You stop writing and publishing
“SEO doesn’t work for me”
I’ve been there many times.
The issue with that approach is that it’s missing two key things (1) experimentation and (2) tracking results.
Just like a "lean startup", you win by experimenting & trying new things, getting feedback from the market, tracking results, and pivoting based on that.
I really started to see results when I started approaching my content this way.
I’m excited about this whole SEO course thing going on.
I’m going to use this to create the first course for the “Starter Story Learning Platform”.
The next big play for Starter Story is selling courses and more specific learning. The goal was to start working on that in 2021, but seems like something serendipitous is happening in the last few days.
Here’s what I’m thinking.
I’ll set a deadline for early-to-mid-December when the course will be launched.
I’ll build out some of the “Starter Story Learning Platform” features (won’t take too long) and I’ll take preorders for the course.
This will help me commit to delivering a course quickly because I’ll already have taken people’s money.
People can buy the course as a one-off or they can subscribe to Starter Story Premium Plus, which will give them full access to Starter Story and unlimited courses in the future.
I think this is a great medium for a course, because I have a lot to say, and I do so many Loom videos anyways, and I’m quite fast at that.
I’m actually quite excited to get all of this out of my head. There is so much to go over.
Eventually, I can convert the videos into text / blog format as well, which could see SEO benefits in the future.
I will also write about this process of creating a course here on this blog, and maybe talk about it on Twitter. Maybe people will find that interesting, as it seems my tweets have been doing quite well.
The other benefit of sharing this process publicly is to find other people who want to create courses for the “Starter Story Learning Platform”. If you want to build and sell a course on Starter Story, email me!
My stretch goal is to get the preorder page up by the end of the week.
All of this is subject to change, I’ll keep things updated here on the blog. As always, send me your thoughts and feedback and questions.
I received over 120 emails, DMs, and even text messages about my SEO approach.
Conventional wisdom would be to do a whole course, right?
I really don’t want to do that. But it sounds boring, and not really up my alley. I know that I could make some money on it, but it really wouldn’t be the right use of my time.
Here are a few ideas I’m thinking of:
Consulting: Find the people that really need this and build out something rough. Help a handful of people in a pseudo-consulting role and have them pay me a lot of money.
Really expensive course: Charge $1,000+ for this information. Sell less, but better clients. The money will motivate me to get it done quickly.
Use this as the catalyst for Starter Story Course Platform: On Starter Story, we’ll start working on a ‘learning’ platform, where we have loads of different courses. Maybe this could be the first course?
Create a small community: Slack, Telegram chat?
48 Hour Course Launch: Set a really short, hard deadline, spend two days, heads down and crank this out with a bunch of Loom videos and PDF and sell it as a package.
I’m not really sure what I’m going to do. Since this is a side project, it needs to be fun for me and I want to be motivated.
The first step: start emailing people back and learning more about what they need.
What I like about Austin is he's an optimist. Most of his sentiments and tweets are positive. He stays in his own lane. While everyone complains about how negative Twitter is, he seems to ignore it and have a grand ol' time.
He also just sold his company Morning Brew for tens of millions of dollars.