November 1st, 2020
I met up with a founder the other day for dinner. He doubled his business in six months.

His biggest takeaway: invest in yourself. 

  • He spends on gym, nice apartment, nice car
  • He spent $20K on an executive coach
  • He wanted a better chair for his workstation, so he bought the $800 chair

He didn't buy these things because he’s materialistic, he bought these things because spending money motivates him to make more money.

And having nice things makes him feel good, and give him the confidence to reach wild goals.
October 31st, 2020
People don’t do mean or disrespectful things because they are bad people, or have bad intentions.

They do them out of insecurity of themselves.

The man with road rage who flips you off is probably stressed about how he’s always late to things. He wants to fix his lateness in this moment, but there’s nothing he can do but get mad at you.

The Karen who needs to talk to the manager probably has a fucked up situation at home. Maybe she has no control or freedom, so she takes it out on the only thing she feels she can have control over.
October 30th, 2020
I will be buying the iPhone 12 Mini.

Nobody seems to be talking about it, but I want this one!

Why do our phones need to get bigger and bigger? 

I want a smaller phone, that does less things. I don’t want to watch movies on my phone. I just want it to text and make calls and listen to music and take some photos.

I think some people actually believe a bigger screen would allow them “to get more business done”, just like they believe having an external monitor will make them more productive.

When in reality, we get more done with less. Take Slack and email off of your phone for a week: you’ll be more productive and have far more peace of mind. Then, take Instagram, FB, LinkedIn, news apps, etc off. You'll achieve your dreams.

I’ll take a smaller phone. Less space in my pocket. 

I hope they’ll make an even smaller phone after this. Maybe other people feel this way, and the iPhone mini is a massive success? I will certainly be rocking my iPhone Mini with pride, showing everyone that less is more!


iPhone mini on the left.
October 29th, 2020
I realized that I “think” in terms of months.

Right now, I’m getting excited about November. And some changes in my life.

And then I look at December, and how that might play out with my business, and the holidays, and seeing my family.

And then January, how it will be the new year and a really big month for my business. And then February, how I will be preparing for the marathon. And then March, how I will run the marathon and be generally less busy and traveling more.

This is all subject to change, but I always have this "short term monthly plan” going on in the back of my mind.

Some people think in days, or weeks, or seasons, or years, or decades.

I’m not sure what is best. It depends on what you’re planning, and the circumstances.

For me, months feel like the “right” metric. It’s long enough to not worry about the little stuff, but short enough to be able to move fast and adapt.

Does anyone else feel like this?

October 29th, 2020
I know a lot of smart people that mistake politics for creative expression.

These people have original opinions and ideas, but they are too afraid to share them. They’re afraid of what people will say or think.

So, they put themselves behind a politician, or a party.

This immediately de-risks their statements or opinions. So they can say a lot of crazy things. They can scream and yell and feel “heard”. With no repercussions. All the blame can go to the boss (the politician).

To them, this feels like creative expression, but it is actually the opposite because it doesn’t involve thinking for yourself.

If you can’t think for yourself, you can’t create. You can’t be bold. You can’t be original.

These smart people would be much more fulfilled if they took that energy and created things. 

Created art. Created companies. Created new politicians. Created change.
October 27th, 2020
I am signing up for the LA Marathon today. I will not let uncertainty stop me from the amazing months-long experience of training and preparing for a marathon!

I have accepted that it may be canceled, but I will not train half-heartedly, and I’m still gunning for a 3:30 marathon.

If it’s canceled, I can find a smaller market race to run.

Let's go!!
October 27th, 2020
An email I got recently:

I saw that a lot of your videos were not on your Youtube channel anymore. Some of them I found really inspiring, such as one where you are in Vietnam and on your way to the co-working space and you go on a rant. There were more videos of these and maybe they are still there on youtube,  but I just didn't see them on your channel and thought this to be unfortunate.

A few months ago, I took all of my YouTube videos off my channel except one.

I was embarrassed by them. They didn’t get a lot of views and they revealed a lot of information about me.

I’ve also changed a lot since then, and don’t feel like they encompass who I am as a person. I said many things that I probably disagree with today (but this is not a good excuse to delete them).

I also filmed all of them in the span of one month, so there’s like 8-10 videos all from one month of my life. I wish I uploaded more regularly through my journey...

But mainly, I was embarrassed, especially by my IRL friends and family watching them or people finding them searching me on Google. 

I’m not sure I like the idea of vlogging and sharing my life by talking to a camera. There’s something a bit weird about it for me.

But it is nice to hear that it did inspire some people.

The only video I left on my channel is this one. I love that one because it is more timeless and feels more important than some vlogs.

I still want to do something with YouTube, but probably not vlogging. Something different. If you have any ideas, I’d love to hear.
October 27th, 2020
Back in 2017, I was eager to get my first real project out into the world and I was working HARD to prepare and launch Starter Story on Product Hunt.

I was also uncreative, and a noob, and I copied the layout nearly pixel for pixel of the site that inspired Starter Story (Indie Hackers).

I posted in WIP (maker community) the night before for feedback. Pieter Levels (my idol at the time) was in the chat and he SHIT ALL OVER MY WEBSITE. “This looks like Indie Hackers clone”. I explained it was the 'e-commerce indie hackers' and he says: “Well you should have called it 'Ecommerce Story'”.

I sat there in disbelief: "Fuck, Pieter Levels, of all people, has just shit on and all over my product. I thought people were just going to critique my CSS..."

But he was right.

I then spent the next 8 hours redesigning the entire site to be original. I stayed up til 4AM that night, drinking coffee and coding furiously until I got it done.

That late-night redesign is actually still what's on the site today! I still launched on PH next day.
October 26th, 2020
Uninstalling the Instagram app does not prevent me from still using it. I'll browse the web version on my computer.

And site blockers are not sufficient in blocking time-wasting sites. I'll open them in another browser (or just turn it off).

I found a new solution, blocking websites from through my hosts file.

You can do this with some leet hacker skills (not really), here's the steps.

It's annoying and tedious to do, but that's the point. If I need to undo it, I can, but the inconvenience is enough to stop me most times.

You can also do this on your iPhone.

The sites I block
October 25th, 2020
When I left NYC in 2018, I still felt like I had “unfinished business”. I didn’t want to leave, but I needed to (to go full time on my own business).

I knew I needed to come back to NYC. I wouldn’t have been content until I did.

After this summer in NYC, I feel like I finally got that closure.

New chapter :)
October 24th, 2020
Disclosure: I am not a Trump supporter.

It's so obvious he's going to win.

Trump is holding a rally right now and people are there in the freezing cold, bundled up, and it's packed with people. Thousands of people.

100k people are concurrently watching this on YouTube, right now:

Trump Rally

Meanwhile, Joe Biden had a "drive-in" rally and it was actually crashed by Trump supporters.

Apparently, that's Biden's only public appearance. A measly drive-in rally? Trump is rallying crowds in all the swing states. Who's got more skin in the game? Why isn't Biden and that entire team out there squeezing every last drop?

Why do the Democrats have the same hubris they had in 2016? They relied on their "pre-polls" and ran some fancy models, and thought "He can't win".

But when he did, we realized it was because of so many secret Trump supporters, and all of the rallies he did. Whether you like it or not, he has a very strong grassroots movement.

So wouldn't you think we'd change our playbook after what happened in 2016? And find someone who can actually go up against Trump?

Yet, it's Joe Biden, an even more uninteresting candidate. No fresh ideas. Not exciting.

"He's the best we got" or "he's better than Trump" is what most people say. I agree with those statements, but it's not enough to win an election.

I was talking to my friend from Ukraine. He couldn't remember the name of the guy running against Trump. That's another reason Trump wins.

To beat Trump, you need to fight fire with fire, you need someone like Obama. Or Bernie. Someone with conviction and a strong message.

4 more years of this garbage.
October 24th, 2020
Want to reliably track key metrics for your business? Catch yourself checking analytics too often? Want your employees/co-founders to feel involved in the performance of the business?

Here’s a tactic I learned from a startup I worked at:

Create an automated daily email to yourself (and your team) which tracks how you did in the previous day (as well as MTD, YTD, etc).

This email:

  • Sends every morning (with a cron job)
  • Sends to the entire team
  • Hacks together a bunch of APIs (Google Analytics, Stripe, etc)
  • Is a constant work in progress (always adding new metrics)
  • Enables a transparent culture
  • Allows the team to see their own progress (if they work on a specific function), as well as progress of the business as a whole
  • Exposes potential bugs or if something is going wrong
  • Exposes trends in the business

How it looks:

October 24th, 2020
When the Kanye x Joe Rogan podcast came out today, before even 10 minutes into watching, I emailed / chatted the link to at least 10 people.

Additionally, I had 4-5 people text or chat ME about it.

This is the power of word of mouth, and it's how things go viral and get millions of views.

If you're in the business of creating things, really really think about that...  There are no "marketing hacks" here. To go viral, create something so great that people feel the urge to share it with one another through texts, emails, in person, etc without any hesitation.

And it also helps to be as polarizing and truthful as Kanye & Joe, that everyone feels they must watch.
October 23rd, 2020
This is a running list and I will keep this post updated as I come across more.

1 - Tyler, The Creator

“I just never wanted to drink. It’s just never something that interested me… I have an addictive personality… If I ended up liking alcohol, it would end up being the downfall of me.”

2 - Rob Lowe

“It changed my life. It was the best thing I ever did… I didn’t end up being a crazy actor.”

3 - Nikki Glaser

“Because I don’t drink, I’m killing it. My life changed. I can trace my success from that moment I stopped drinking.”

4 - Justin Kan

“Alcohol has been an unhealthy way to avoid being fully in touch with my emotions & my experience of life.”

5 - Donald Trump

His brother, Fred, died at 43. “This is why I don't drink, ever. I just don't do it. Fred told me not to, and I saw what happened to him when he didn't follow his own advice." (source)

6 - Calvin Harris

“I wasn't an alcoholic or anything like that, but it was clearly affecting what I do," he said. "My live shows are a million times better now. If you drink, you can't even remember if it's a good show or not — and that's probably for the best, because it would have been rubbish because I'd have been drunk and not making any sense." (source)

7 - Jocko Willink

“It does nothing to help me get stronger faster smarter healthier better.”

8 - Russel Brand

“But mostly, what I discovered, nothing has made me feel as good as the kind of connection that I find with people.” (source)

9 - Ewan McGregor

"I knew I was lucky, and somehow I knew that if I didn't stop, everything would go tits up — my career, my family, my everything," (source)

10 - Bradley Cooper

"If I continued it, I was really going to sabotage my whole life." (source)

11 - Henry Rollins

“I believe that one defines oneself by reinvention. To not be like your parents. To not be like your friends. To be yourself. To cut yourself out of stone. Keep your blood clean, your body lean, and your mind sharp. I don’t go out and party. I don’t smoke, drink or do drugs.” (source)

12 - Khabib Nurmagomedov

“Alcohol and girls stand in a way of an athlete, they spoil him and make him weak.” (source)

13 - Novak Djokovic

“I haven't been drinking for years. I sometimes did and as an athlete who rarely drinks, which is well known, one drink will throw me into the machine and I don't know where I am..." (source)

14 - John Mayer

"I looked out the window and I went, 'OK, John, what percentage of your potential would you like to have? Because if you say you'd like 60, and you'd like to spend the other 40 having fun, that's fine," he told Complex. "'But what percentage of what is available to you would you like to make happen? There's no wrong answer. What is it?' I went, '100.'" (source)

15 - Jesse from Nelk
October 23rd, 2020
After writing about the freedom of running my own business, I received a really nice email from a reader, and I thought it was worth posting here:

While I play tennis with my retired neighbors in the middle of the day they often don’t understand. How I can hit for a couple hours, and then head home to pick up my work right where I left off. They waited until they were 70 for the kind of freedom I now enjoy. They sometimes think I am underemployed or not successful. How could I be? I don’t fit the model that has been and is preached for decades.

How am I able to take my daily after lunch walk and if I run into a friend can sit and chat for a couple hours.

How I gave up on trying to explain what I do for a living and how most people even my own family don’t understand because I don’t just have a job title at a corporation anymore. Did they understand what I did before? Probably not… But at least they felt comfortable and safe because I was in the standard box.

But as you pointed out, the occasionally feel guilty that I am somehow cheating the system. I feel like I should be taking on more than I am just to be busier. Crazy… I have a friend that keeps me in check when I am feeling the urge to take on additional projects just to fill my time. I give him a call and he reminds me that more work won’t make me happier and that being able to play chess, tennis, workout, cook, take walks, and read during the day and still get a reasonable amount of work done is something to hold onto.

Thank you for sending this :)
October 23rd, 2020
Ok, so I follow some other blogs, and I noticed something.

Some of these guys post MULTIPLE blog posts per day. Here's an example.

The posts are super short, sometimes even one sentence.

I like this because:
  • If I see something cool online, I can just write about it, ad hoc.
  • I can post more "small stuff". Like "hey, check out this little code I wrote today."
  • I don't have a "looming" blog post on my todo list all day (where I feel I have to be introspective).
  • It's more like tweeting: random thoughts, etc
  • It helps me push more ideas out into the world, to think a bit faster about stuff
  • I need to change something up here on this blog, helps me stay fresh :)

We'll see where this goes... Send me your thoughts!!
October 22nd, 2020
Matthew McConaughey on writing every day:

When do most of us not write in our diary? When things are going great!

“I got it figured out! I don’t need to take time and go be introspective and write down my thoughts. Everything’s a green light. It’s great.”

The original purpose of a diary is to dissect failure or disillusion. But I think there is more prudence in dissecting success.

Let’s dissect when things are going well. Let’s dissect when everything’s clear and you feel strong and confident and significant and you feel like yourself.

I started writing in my diary when things were going well. And when I inevitably would get into a proverbial ‘rut’, I could go back to that diary and see how and map out how I got there.

I found consistencies. I found it was about what I was eating. And who I was hanging out with. And how much sleep I was getting. And nature and the beauties in the world I was noticing, and how they were affecting me. How I approached people. I found patterns.

Source. This is cut down and paraphrased for brevity.
October 21st, 2020
Nobody believed in me. Nobody thought I was smart.

I bombed the SAT. I went to community college.

Nobody wanted to invest in my business. Nobody predicted I would be successful.

It brings me joy to prove people wrong. If people thought I was smart/capable/etc from the beginning, I’m not sure I would have worked so hard.

Still today, most people don’t believe in me. I love that. I get to keep proving people wrong and punching above my weight, probably for the rest of my life.