Here’s a trend I’m seeing on Twitter recently. These kind of “influencer” guys posting tweetstorms that get thousands of likes and RTs…

Part of me feels jealous. I spend a lot of time on Twitter and try to share valuable things, but I don’t have results like that.

I see some guy sharing a bit of cringey, surface-level advice on personal productivity and getting massively rewarded on the platform…

And that hurts a bit. At some level, I want those results, too. I want the fame and the glory and the thousands of RTs.

But I also can’t see myself sharing this “mainstream” advice which I can only describe with the word “basic”.

It’s just kind of sad that Twitter is becoming like this, or at least that kind of thing is entering into my circle every time I go on the platform.

I unfollowed a bunch of people recently just because I don’t really want to see this thing. There is some envy at play here, but also, this “content” is not of value to me at all. In fact, it’s probably a detriment to my own success.

But there’s always a balance. To avoid the bullshit, I’ll probably also miss a lot of valuable things…

I just hate to see it because it’s so clearly a “tactic”. The content is posted to be optimized for likes and retweets, but it’s not really optimized to provide value.

That’s the bigger problem with social media. That people are rewarded for what they say not what they do.

It’s annoying to see these influencer guys gain 20k,30k & 100k followers from these “tactics”.

But at the end of the day, followers != impact.

Looking good on social media is one of the ultimate traps. I love this tweet:

I’m just rambling at this point, but felt it was important to get some of my thoughts down...