I'm in a weird place right now - I feel like I don't have much to do these days.

I had big goals last month to "get Pigeon to freemium". That's done now.

It's not that I'm fully content with where my business is at, it's just that I just know that to grow and evolve and make money, it's really just doing more of the same thing.

In other words, I don't think I should be switching things up because I'm bored, or complacent, or whatever.

I remember early last year I was in a similar place - where I had this problem of "not having much to do" - I went and started another business... Honestly, that was a bit of a hasty decision looking back.

That's a common theme for me - jumping into things too quickly. I've done it with a lot of careers, and I did it with the nomad thing, I've done it moving to new cities too.

Let's give this a name... "switchup mode" - where I think that switching things up will solve my problems. They never do.

I need to focus on going deeper, and being more focused on some of my accomplishments.

Building a modest lifestyle business? Ok let's figure out how to "turn the knobs" to make it more successful, and more impactful.

I'm a "tinkerer" - I like to discover things and learn how they work. But I also need to be an "optimizer" - instead of just learning how things work - master them - get better than 95% of people at that thing.

So that's what I'm trying to focus on these days.

I need to be more calculated about things. I need to focus on "less is more".

Focus on the bottom of the funnel, instead of the top.

For example, with my business, instead of focusing on "new projects" and "new todos", I am setting goals to focus on improvements. Improvements to product, improvements to sales, improvements to traffic, everything.

I put together this new dashboard with 4 key metrics for Pigeon, and I will start tracking things a lot closer, making tweaks, and really getting into the nitty gritty. I'm excited. More to come on this.