There is a web of "influencers" in your social media bubble that make you believe they are successful and you need to be like them.

I always cringe when I hear people reference them as "experts".

Many of them are invested in each other, either with actual money or just mutual support. 

Beware of trusting their retweets, endorsements, reviews & testimonials because they're often not real. Just friends helping out friends.

These people aren't very good at the thing itself (e.g. business, music, whatever your bubble is), but rather they're great at marketing themselves and are obsessed with looking good.

Those that are the best at their craft do not "tweet". Go look at Bezos account. Kendrick. Kanye. Elon. 

If they do tweet, they're not "optimized euphemisms" or clickbait. Just rather being honest and engaging with their organic audiences.

These "influencers" remind me of Instagram models. The talent they have is not modeling itself. Their talent is in optimizing the Instagram algorithm and getting quasi-status for a short amount of time, but then being quickly forgotten about.