May 6th, 2020
In a world full of growth hacks, marketing funnels, etc, we forget the real key to building a business - talk to your customers.
Do:
Do:
- Chat with your customers
- get on calls, do demos
- Ask them why they're interested in your thing
- help them with unrelated things
- meet them in person
- share updates
- ask them about their business
- ask them about their life
- Chat with prospects
- talk to people that tried and didn't buy
- Talk to people that hated your product
- Ask what they need
- Ask how your product can improve
- Ask them what they love about their product
- Ask them for testimonials
- Chat with them on Twitter
- Respond to emails from desperate bloggers/marketers
- Respond to emails from budding entrepreneurs
Don't:
- Automate away customer interactions
- Put them through funnels
- Try to trick them with clever marketing
- Hide things from them
- Ignore their emails
- Ignore their ideas and feature requests
- Ignore their support requests
- Take anything personal that they say about your product
I came across this blog post - it reminded me that I need to keep talking to my customers.
It's cool that someone signed up and paid for Pigeon today and I haven't had to have any interaction with them - but that shouldn't be my mentality. I should be reaching out to them - getting to know them - asking them "why Pigeon?".