I'm glad I made that YouTube video because it really got me thinking.

And furthermore, the 2 hour run I went on today had multiple revelations and "aha" moments. That's what I love about running. You just think, for a really, really long time and you can't distract yourself. You just keep thinking.

But I thought about it, and why do I separate the success and money between Starter Story and Pigeon? They are very complementary businesses, and I should treat them that way.

Part of me doesn't want to "mingle" them together because I don't want to muddy the waters, and for example, Pigeon is only successful because of Starter Story, but that is just counterintuitive. I should leverage Starter Story to grow Pigeon.

Why create new blog posts on the Pigeon website, when I could just do it on the Starter Story website, and link back. That solves a couple of really big problems - I don't have to wait as long for blog posts to start hitting because Starter Story has a really strong domain ranking.

And, in the event that Pigeon goes sour, I'm still growing Starter Story and can pivot to new software. Because if I work harder on Starter Story, it will help that platform grow a lot, too.

So, from a high level, I will start looking at my revenue as a whole. As Pat Walls LLC. More focus on Starter Story and bridging the gap for Pigeon.

So, what's the new plan?