November 15th, 2020
This weekend, I worked on a new landing page + checkout flow for Starter Story.

Did some analysis and found that almost half of converting users come through this landing page. I haven't really touched that page since May...

Because that page has so much impact on conversion, my hypothesis is that putting some more work into there will yield some results.

  • Simplified above the fold + email capture
  • Added ideas database
  • Added "real faces" (shoutout Harry Dry for the tip)
  • Focused on email capture for this page, then redirect to checkout

As far as the checkout:

  • Far cleaner than before. minimalistic. Keeps focus on the goal.
  • Better disclosure
  • Plan chooser
  • Ability to add promo codes