November 15th, 2020
This weekend, I worked on a new landing page + checkout flow for Starter Story.
Did some analysis and found that almost half of converting users come through this landing page. I haven't really touched that page since May...
Because that page has so much impact on conversion, my hypothesis is that putting some more work into there will yield some results.
Did some analysis and found that almost half of converting users come through this landing page. I haven't really touched that page since May...
Because that page has so much impact on conversion, my hypothesis is that putting some more work into there will yield some results.
- Simplified above the fold + email capture
- Added ideas database
- Added "real faces" (shoutout Harry Dry for the tip)
- Focused on email capture for this page, then redirect to checkout
As far as the checkout:
- Far cleaner than before. minimalistic. Keeps focus on the goal.
- Better disclosure
- Plan chooser
- Ability to add promo codes
