Over the last 3 Tuesdays, I've made it a point to "launch" features and to my customers.
In reality, it's just a weekly email blast that goes out to around 300 people. Here's what today's looked like:
Screenshot of my newsletter that went out today
Something good always seems to come out of sending these, for example:
Email from customer on that's been on the fence
I got 5-6 emails so far with general comments and feedback already - I expect a couple more over the next couple days.
Building this SaaS is so god damn hard, but one thing that seems to chip away is just simply keeping people updated - whether that's my customers or people who are on my email list and keeping tabs on the product for the next time they might need it.
Nobody really cares about you, or your product. You need to tell the world!
Putting together the newsletter, all of the documentation, creating videos, and responding to emails - it all takes about half of my day, but I think it's worth it. It's also been keeping me really accountable.
I should be spending even more time on marketing too. But right now, I'm just doing a massive product push through the end of the year, and then I'm going to go absolutely bonkers on marketing in the new year.
