October 24th, 2020
When the Kanye x Joe Rogan podcast came out today, before even 10 minutes into watching, I emailed / chatted the link to at least 10 people.

Additionally, I had 4-5 people text or chat ME about it.

This is the power of word of mouth, and it's how things go viral and get millions of views.

If you're in the business of creating things, really really think about that...  There are no "marketing hacks" here. To go viral, create something so great that people feel the urge to share it with one another through texts, emails, in person, etc without any hesitation.

And it also helps to be as polarizing and truthful as Kanye & Joe, that everyone feels they must watch.