April 28th, 2021
re: https://www.nytimes.com/2021/04/27/business/basecamp-politics-ban.html

Basecamp can't be canceled, they have no investors! 

They have a solid, profitable business so even a mass exodus of employees really wouldn't hurt them.

Customers could leave, but I believe the controversy is too nuanced.

They'll probably gain more customers, and definitely gain more applications to work there because of all this attention they are getting.