Recently, to help email deliverability for our newsletter, we started asking people to reply to our emails. This (apparently) is a signal that tells Google and other inbox providers that you're not a spammer.

Once we started doing this, I was pleasantly surprised.

Now, we get dozens of replies every day, and it's actually amazing to read them, and I wish we had done it sooner. 

It gives us a chance to understand a bit more about our readers, and have a genuine chance to talk to them!

For example, here is one that I love. Someone out there is going through their first moment in realizing they are an entrepreneur. Love to see it.